ChatGPT, Gemini, Perplexity and Google’s AI Overviews don’t show ten blue links. They give a shortlist of two or three names. Our SEO plans do the work that gets UK tradespeople onto it, then prove it every month.
Who’s the best plumber in Oadby?
Here are three well-reviewed plumbers in Oadby:
The shift
Customers ask a question and get a recommendation. If you’re not one of the names, you never get the call.
A complete Google profile, steady reviews, the same details everywhere, and a website that says clearly what you do and where.
Few have a Bing or Apple Maps listing, a page for each service and area, or a steady flow of reviews. That’s the gap we close.
Even recommended customers check you first. “Is this plumber any good?” is now a question for ChatGPT.
…and 4 more results, then page 2
SEO plans: Get Found and Grow
AI tools don’t judge your workmanship. They judge what they can verify: how clearly you’re described, how consistent you are across the web, and how much independent proof backs you up. That’s a solvable problem.
Google’s AI Overviews, AI Mode and Gemini lean on Google’s own map data. Most trade profiles are half finished.
ChatGPT’s search has drawn on Bing, and Siri on Apple Maps. Mismatched names, numbers or addresses make AI doubt it’s the same business.
Reviews are the clearest independent proof AI can check, and the ones that name the job and the town do the most.
AI tools pull answers from real pages. Pages with clear, specific facts get quoted. Vague ones get skipped.
Most of what AI cites about a local business comes from other websites. We get you mentioned where it looks.
Wrong service area, an old phone number, services you don’t offer. AI repeats what it finds, so we fix it where it comes from.
The searches and AI questions that bring paying work in your area: “emergency plumber Wigston”, not just “plumber”.
Google Search Console, Bing Webmaster Tools (which reports AI citations in Copilot), and visits from chatgpt.com and perplexity.ai.
Being recommended is wasted if nobody answers. Grow includes Recovered: every missed call gets a text back.
Your monthly report
We don’t measure vanity metrics. We measure whether AI names you when a customer asks, and whether your phone rings.
58%
▲ from 8% in month 1
Illustrative example with made-up numbers. Not a real client, and not a promise of results.
The honest bit
Nobody controls what AI tools say, and anyone who guarantees you’ll be “number one on ChatGPT” is guessing. What we promise: exactly what we’ll do each month, and the numbers to show it’s working.
We only take one plumber in Oadby. We never work against our own clients.
You add us as a manager on your Google profile, and you can remove us any time.
Your profiles, listings and website pages are yours, in writing.
No fake reviews, no paying for reviews, no keyword-stuffed names. Those get profiles suspended.
What we won’t sell you
Nobody controls what AI says. A guarantee like that is a sales line, not a plan.
Google has said it doesn’t use them. It’s a five-minute text file, not something to pay for.
Structured data helps search engines understand you. On its own, it doesn’t get you recommended.
Thin, near-identical pages get ignored or penalised. One strong page per area you really cover wins.
Illegal in the UK since April 2025, and a fast way to get your Google profile suspended.
“Best Plumber Leicester Ltd” breaks Google’s rules. Profiles get suspended for it.
Before you hire anyone, us included
SEO plans
Both include our monthly website, or can work on a website you already have. No setup fees, no per-lead fees.
SEO for Google Maps and everywhere AI checks
£129/month
Includes the monthly website, or works on yours
Full SEO for trades ready to win more of the work they want
£249/month
Includes the monthly website, or works on yours
12 months with our monthly website included, then month to month. 3 months if we work on a website you already own, including one we built for you.
On Get Found and Grow, if your numbers haven’t improved after 90 days, your next month is free.
Not ready for monthly? A one-off Google and listings tidy-up is £199. Ask about it, or start with a free AI check.
Free AI visibility check
We ask ChatGPT, Gemini and Perplexity the questions your customers ask, like Who’s the best plumber in Oadby?
, and show you every answer: whether you were named, and who was named instead.
Asking the AI tools about …
This usually takes 20–40 seconds. Keep this page open.
Questions
AI SEO is the work that gets your trade business named when customers ask AI assistants like ChatGPT, Gemini, Perplexity, Copilot or Google’s AI Overviews who to hire. It combines a complete Google Business Profile, consistent listings across the web, steady reviews, accreditations AI can check, and a website that answers customers’ questions with real specifics.
Generative engine optimisation (GEO) and answer engine optimisation (AEO) are other names for the same idea: making your business easy for AI tools to find, trust and quote. You’ll also see “LLM SEO” and “AI visibility”. For a local trade, it all comes down to the six things on this page.
Yes, and it’s growing, but honestly, Google is still where most customers start. That’s why we do both: almost everything that gets you named by AI also lifts you in Google Maps and Google’s normal results. AI visits are also hard to measure, so we track them several ways, and we suggest asking every new customer how they found you.
Mostly, yes, and that’s a good thing. The work that gets you named by AI is thorough local SEO: a complete Google profile, Bing and Apple listings, consistent details everywhere, reviews, and a website that answers real questions. The difference is that we also check what the AI tools actually say, every month, and fix what they get wrong.
ChatGPT, Google Gemini, Google’s AI Overviews and AI Mode, Perplexity, Microsoft Copilot, and Siri through Apple Maps. The foundations are the same for all of them. Our monthly report re-asks ChatGPT, Gemini and Perplexity your customers’ questions, and uses Bing Webmaster Tools for Copilot.
Improvements to your Google profile often show within weeks. AI mentions usually take two to three months, because the tools need to see changes reflected across the web. Give it 90 days. That’s why we have a minimum term and our 90-day promise.
No, and nobody honestly can. We guarantee the work, and show you the numbers every month: how often each AI tool names you, reviews gained, and calls and clicks from your Google profile.
It’s common: the wrong area, an old phone number, services you stopped offering. It usually comes from conflicting details across your website, Google profile and directories. We find where it comes from, fix it at the source, and re-test until the AI tools describe you correctly.
Directories and lead sites charge you per lead, and the same lead often goes to several trades. Ads stop the moment you stop paying. Being named by AI and ranking in Google Maps is earned, the enquiry is yours alone, and it keeps working. Many trades use it to rely less on paid leads over time.
A 15-minute call at the start, adding us as a manager on your Google profile, and sending us the odd photo of a finished job on WhatsApp. We do the rest.
Never. You add us as a manager on your Google profile and remove us whenever you like. Everything we set up is yours.
Get Found is £129 a month and Grow is £249 a month. Both include our monthly website, or can work on a website you already have. There are no setup fees and no per-lead fees.
ShortlistedSEO is a trading name of Livelihood Ventures Ltd, a UK limited company (no. 17496152). We also make Recovered, which texts back the calls tradespeople miss.
Free quote
Tell us about your business and what you need. We’ll get back to you within one working day with a clear price and what we’d build. No sales scripts, no obligation.
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