There are a lot of decorators, and customers can’t tell them apart. AI can, when you give it specifics: the work you specialise in, the paints you use, and reviews that say you’re tidy and on time.
Tidy, on time, guaranteed
Beautifully finished rooms, without the mess.
Interiors, exteriors and kitchen respraying in Cambridge.
Whole-house repaint
3-bed · 5 days · dust sheets everywhere
An example of a website we’d build for decorators. The business is made up.
What customers ask
These are the kinds of questions we test for painters & decorators, every month, across ChatGPT, Gemini and Perplexity. The free check asks three of them about your town right now.
Moment 1
Lots of competition. Customers ask AI for someone tidy, reliable and fairly priced, and AI leans on reviews that say exactly that.
Moment 2
Kitchen respraying, uPVC spraying, heritage paints, wallpaper. Specific questions with few local answers, so the decorator who explains them gets named.
What AI looks for
AI tools don’t judge your workmanship. They judge what they can check: how clearly you’re described, how consistent you are across the web, and how much independent proof backs you up.
Kitchen cabinet spraying, uPVC and door spraying, sash windows, heritage lime paints. Each one is a set of questions you can own.
Customers ask for decorators who use particular paint brands. Naming them on your site and profile matches you to those questions.
Tidy, on time, protected the floors. Those are the words customers use when they ask AI, so they’re the words to collect.
PDA membership or manufacturer schemes, visible and consistent.
What we do for you
We build you a new website designed for painters & decorators, written with the details AI tools quote. Then we handle your Google Business Profile, Bing and Apple listings, consistent details across the web and automatic review requests, re-ask the AI tools every month and show you what changed.
See how our SEO plans workOnly the ones you actually hold, matched to their public registers.
Free AI visibility check
We ask ChatGPT, Gemini and Perplexity the questions your customers ask about painters & decorators in your town, and show you every answer: whether you were named, and who was named instead.
Asking the AI tools about …
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Pricing
Hand-built for painters & decorators, with nothing upfront on the monthly plan. Only one painter and decorator per town: we never work for your competitor. Founding clients get £100 off.
Questions
It names the ones it can describe confidently: clear specialisms, a complete profile, steady reviews that mention the work, and consistent details across the web. Most decorators have none of that written down.
Yes. Customers ask for decorators who use particular brands, and naming them is an easy way to match those questions.
If you do it, absolutely. It’s higher value than a repaint, customers research it carefully, and few local decorators explain it well.
To choose your work. Being named for the jobs you prefer lets you raise prices and turn down the ones you don’t want.
Free quote
Tell us about your business and what you need. We’ll get back to you within one working day with a clear price and what we’d build. No sales scripts, no obligation.
Or get in touch directly
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The free check also covers carpenters & joiners, plasterers, tilers, handymen, cleaners and more. Read our plain-English guide to AI SEO for tradesmen.