AI SEO for buildersPlanning an extension? Your next client is asking AI who to trust with it.

Big jobs get researched. Homeowners ask AI to explain costs, compare builders and shortlist firms. It names builders with proof: finished projects, detailed reviews, and clear information about what you build and where.

  • One builder per town
  • No passwords, no jargon
  • You own everything
hartwellandsons.co.uk
Services · Areas · Reviews0117 496 0730

FMB member since 2009

Extensions and lofts, built to last.

Fixed-price quotes, one team from plans to handover. Bristol and Bath.

Book a site visitSee our projects

4.9 · 87 Google reviews

BeforeAfter

Kitchen extension, Clifton

11 weeks · fixed price · from £48k

Fixed-price quotesWeekly progress photosTrustMark registered

An example of a website we’d build for builders. The business is made up.

What customers ask

The questions your next customer is typing into AI

These are the kinds of questions we test for builders, every month, across ChatGPT, Gemini and Perplexity. The free check asks three of them about your town right now.

  1. Who are the best builders in Bristol for a single-storey extension?
  2. Recommend a builder for a loft conversion near Clifton
  3. Which builders in Bristol are FMB members with good reviews?
  4. How much does a kitchen extension cost in Bristol?
  5. Is [builder name] any good? I’ve been recommended them.

Moment 1

The research phase

Months before they call anyone, homeowners ask AI what an extension costs and what to look for in a builder. Builders whose sites answer those questions honestly get cited, and remembered.

Moment 2

The background check

Even a word-of-mouth referral now gets checked. “Is this builder any good?” is asked of AI every day. What it says about you can win or lose a £60,000 job.

What AI looks for

What gets a builder named by AI

AI tools don’t judge your workmanship. They judge what they can check: how clearly you’re described, how consistent you are across the web, and how much independent proof backs you up.

01

Project case studies

Each finished job as a short write-up: where, what, how long, roughly what it cost, and what the client said. This is the evidence AI quotes.

02

Honest cost guidance

Price ranges for extensions, lofts and conversions in your area. AI is asked about costs constantly. If your page gives a straight answer, you become the source.

03

Detailed reviews

Reviews that mention the job, the timeline and how you handled problems. We set up requests at the right moment: handover, not invoice.

04

Memberships that check out

FMB, TrustMark, Which? Trusted Traders, warranty schemes. Visible, consistent and matching the member directories.

What we do for you

A brand-new website, and everything done for you

We build you a new website designed for builders, written with the details AI tools quote. Then we handle your Google Business Profile, Bing and Apple listings, consistent details across the web and automatic review requests, re-ask the AI tools every month and show you what changed.

See how our SEO plans work

Pages on your new website

  • House extensions
  • Loft conversions
  • Garage conversions
  • Kitchen extensions
  • Renovations & refurbishments
  • Building cost guides

Accreditations we make visible

  • FMB
  • TrustMark
  • Which? Trusted Traders
  • Considerate Constructors

Only the ones you actually hold, matched to their public registers.

Free AI visibility check

Does AI name you, or another builder?

We ask ChatGPT, Gemini and Perplexity the questions your customers ask about builders in your town, and show you every answer: whether you were named, and who was named instead.

  • Takes about 30 seconds
  • We email you a copy of the report
  • No card, no sign-up, no obligation
Free AI visibility check≈30s

We'll email your report and may get in touch once to talk it through. No mailing lists. See our privacy policy.

Pricing

Websites from £595, or £59 a month

Hand-built for builders, with nothing upfront on the monthly plan. Only one builder per town: we never work for your competitor. Founding clients get £100 off.

Questions

AI SEO for builders: your questions

All my work comes from word of mouth. Why bother?

Because referrals now get checked online, and more and more often that check is a question to AI. If AI knows little about you, or mixes you up with someone else, a warm referral can go cold. We make sure what it says is accurate and good.

Won’t publishing prices put customers off?

Ranges filter out time-wasters, and they’re what gets you cited. AI is asked about building costs constantly, and it prefers sources that give a straight answer.

I don’t want more small jobs. Can you target the big ones?

Yes. On the first call we agree which jobs you want more of. The pages, reviews and content all point at those, not at odd jobs.

How do you get my projects in front of AI?

You send photos and a few notes on WhatsApp. We turn them into project write-ups for your site and posts for your Google profile, with the details AI looks for.

Free quote

Get a free quote

Tell us about your business and what you need. We’ll get back to you within one working day with a clear price and what we’d build. No sales scripts, no obligation.

  • A fixed price before any work starts
  • A free AI check of your business, included
  • Honest advice, even if that’s “you don’t need us yet”

Or get in touch directly

Your free quote1 min
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